African Conservation Experience (ACE), Bristol, UK
Specialism | Startup to Scale-up Digital Marketing Strategy
ACE was an early pioneer in individual wildlife volunteering and today provides tailor-made trips for wildlife, conservation and animal enthusiasts. Due to significant growth, organisational change and increased competition, the company needed some strategic help to sustain its position in the market. With increased investment planned, ACE also needed to understand how to tie the marketing spend to KPIs and clear objectives.
We partnered with ACE to help them refine processes and systems, ensuring the smooth-running of operations and the team’s ability to monitor effectively. We decided on a new digital marketing focus to develop sustainable growth for the future. We helped them select the right digital agency. We also established KPI and measurement frameworks across the full marketing funnel, reporting templates and provided insight through qualitative and quantitative analysis.
ACE continues to grow and, as a result of the new direction and focus on digital, has already increased year over year online applications by 22%; early booking indicators follow the same trend.