Shorelight, Boston, USA

Specialism | Global Marketing Reorganization

Brief

Shorelight wanted to strengthen and upskill its teams’ digital marketing capabilities both in key international markets and at its Boston HQ.


Detail

Working in partnership with the CMO, and VP of International Digital Marketing at Shorelight, we led a strategic marketing reorganisation. We worked to build agility and depth in its marketing organisation so that it was more effective internally and could better support international growth. We developed a coaching and mentoring program to support the growth of top talent to ensure better employee engagement and retention.


Results

The change in mindset and positive feedback from the digital marketing teams was palpable. Shorelight continues to be a leader in the international higher education space.

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